A lot of videos business owners film are talking heads of themselves. These can tend to be quite boring so keep tuned for a few editing tips on how to make them more engaging.
Add a cool funky song in the background to lift your speech a bit. A nice beat will create a nice rhythm and flow and help keep viewers engaged.
Good transitions and cuts lift an edit up immensely. Although they can be quite seasonal, they are useful tools to go from one topic to the other in an entertaining fashion. These transitions are currently quite trendy to keep your audience entertained. The quick straight cuts work really well. Especially to make your video concise. Or if you want to make emphasis just quickly insert a quick cut to convey emotion.
Look up Chung Da on social media. He makes and gives away free transitions that current cool youtubers like Sam Kolder pioneer. Try stuff like these transitions. Zoom, Wipe, turn, etc. Depending on what you’re talking about they’ll make your video quite funky!
Graphics and text lift a video up so much. ESPECIALLY TO MAKE EMPHASIS ON KEY POINTS. A fine balance must be struck between spending too much time on them and just getting your message across. Videos are becoming quite disposable to get them done quickly and without too much polish and you’ll still get your message across.
I know the title of this video says talking heads, but it doesn’t really take too much time to quickly grab cutaways to splice your talking heads with. People think they have to be literal cutaways of what they are talking about and that’s why they think they may be too hard to get, but the reality is that conceptual cutaways work quite well in giving your video a edgy, raw feel.
Keep your clips short.
Instead of having one long bit of prose to camera, cut out a few umm and errrss. It will build up pace in your edit and keep people engaged.