The type of video to produce for your company really depends on your industry and what stage of your marketing strategy you’re at.
If you’re an online retailer then we recommend to get onto product reviews straight away. Our experience shows that video quadruples conversion rates and our videos have been scientifically proven to increase sales.
If the bulk of your selling relies on trust – say if you’re generating online leads as a tradie, a mechanic, a medical practitioner, a personal trainer etc. then start by releasing a video strategy where you are giving helpful tips to the average punter.
For example, if you’re a tradie looking to get leads, release videos that will build trust in you. For example “What questions to ask to make sure your sparkie isn’t ripping you off” these videos will build you a solid fan base, and, with a constant stream of videos, will keep you in the back of people’s mind. Next time they need a sparkie, Bam! They will come to you!
We’re currently seeing a shift from animation to more human-led videos, presumably because you connect more with people than animations. Having said, an animation might be the right type of video for you if you’re starting up an app, or have a cloud-based service you want to showcase.
An ‘About Us’ video is always a helpful way to showcase what you and your business are all about in a concise and clear manner. We find these videos help convert leads so make sure you have a clear call to action in the video and make sure you’re measuring its results.
FAQs & Onboarding videos
If you’re in HR and constantly onboarding employees, or have a customer service team repeatedly answering the same questions, then it’s an absolute no-brainer to produce video content for these onboarding sessions and FAQ answers. That will save you and your company a lot of time and money!
If you’ve thrown an event and want the perfect marketing tool to advertise your next one and really generate a buzz around it, then there’s no better way than to film it, and put together a little 2 or 3 minute highlights package! A lot of our customers also use these as aftermovies to send to their customers – almost as an epic thank you for coming. Keeping your brand close to your customer’s heart and really connecting with them.