Film with natural lighting in front of you, not behind you. This is mostly for when you are filming indoors or in an office space. You’ll be surprised at the amount of videos you see where the subjects look dark, macabre and eerie because they’ve shot against a window. If there’s no natural light in your building then by all means invest in some lighting.
Film in landscape and not portrait. We are shooting this in 2017 and although I’m predicting a shift in video formats (yeah, you heard it here first!) for web video in the future, the majority of stuff we see is shot in a 16:9 format. What this means for you, put plainly, is that if you want your videos to look as good as possible, shoot your stuff in landscape mode and not portrait mode. So shoot like this and not like this.
Poor Audio – Even if you’re using a iphone there should be no excuse for poor audio. Don’t every understimate the power of audio. If you make people work hard to hear you they will disengage and switch off. They sell lapel microphones for iphones, invest in one of them. If you can’t then use iphone headphone mics or even the loudspeaker mic. I guess the biggest mistake you can do here is stand really far away without being miced as it will sound rubbish and you’ll lose your audience.
Avoid shake.
The best way to do this is by buying an iPhone adaptor for your tripod. Google these are there’s plenty of options out there! If you must have movement then the iphone7 has got a really good internal stabilizer, but if not, cushion your steps as you walk to avoid unwanted shake or invest in a gimbal to absorb all shake.
Don’t zoom in digitally. That is probably the biggest mistake people make (and trust me I’ve done it before when shooting home videos!). The solution to this is very simple. Simply move your iPhone or tripod closer to the subject!
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